One standard, whether we build it or staff it.

Rajiv spent twenty-four years at SAS Institute, most recently as Design Director, leading product design for a $3B portfolio of more than forty enterprise analytics products across risk, fraud, customer intelligence, IoT, and supply chain. He led the design of the agentic UX patterns behind SAS Copilot and the Agentified Viya platform — defining how people work alongside AI agents in production, across chat, artifact preview, and complex product interfaces.

At SAS, he launched the Filament Design System, which unified thirty-plus products behind a shared component and visualisation library and saved a projected $75–100M, and he established the 200-report user research repository that put customer evidence into the development process. Forrester credited the resulting platform with “beautifully designed interfaces across the entire data-to-decision lifecycle.”

At Meridian 55 he leads the transformation practice and sets the bar for everyone we place. Every engagement is scoped to a measurable baseline before a line of code is written — and every reporting developer, Snowflake engineer, and data analyst we put in front of a client is screened by Rajiv personally.

Rahul has spent twenty-five years building commercial operations across the Gulf, Middle East, and CIS, and is based in Dubai as Deputy General Manager and Chief Marketing Manager at Nissan Middle East. He has led Nissan's regional commercial strategy across seventeen countries — supporting $3B in top-line revenue and 100,000 annual unit sales — and negotiated dealer agreements in eighteen markets.

He built Nissan's regional fleet vertical from the ground up, to 200,000 units and 35% of Nissan Middle East sales, along with the government and leasing relationships that come with it: Dubai Taxi, EXPO 2020, Abu Dhabi GHQ, the Ministry of Defence, Royal Oman Police, and more than fifteen leasing firms. He also designed a $3.5M-a-year dealer incentive programme built on thirty-two KPIs.

That last habit is the one the firm runs on: decide what you are measuring before you spend the money. At Meridian 55 Rahul leads the commercial side and the resourcing practice — how engagements are structured, which consultants go where, and the standard our bench is held to.